wear this instead — Sooyeon Lee

Wear this instead

Campaign Design / Publication / Motion Graphics
Spring 2024

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Handmade Bracelet

The campaign design project Wear This Instead includes an accessory package and social media stickers as alternatives to consuming animal products.
Some people want to "buy" beautiful purebred animals from pet stores to show them off. However, many abandoned animals in shelters are waiting for a new family and can be "adopted" instead. If they want to show something off, they can wear this campaign's bracelet instead. By proudly displaying it, they can encourage others to join the movement.
The stickers, designed for use on Instagram, serve as a reminder that humans and animals are equal by allowing users to "wear" them on their faces. If someone wants to show something off, they can wear these stickers on their selfies instead.