Fall 2025
Adobe Photoshop
Adobe Illustrator
Figma
Midjourney
It explores how perception is shaped through frames, questioning how we see, interpret, and construct reality within the city.
The brand system is built around the idea of the “frame” as both a boundary and a possibility.
Through structured typography, modular layouts, and window-like compositions, Reframe visualizes moments of pause, reflection, and re-interpretation.
Rather than simply delivering content, Reframe functions as a conceptual interface.
It invites readers to step back, shift perspective, and reframe their understanding of the world.