Reframe is a philosophical publishing house designed for urban seekers of truth. Its central symbol, a hollow square, represents a window, a frame, a space, and a book. Through this square, it aims to help endless thinker observe, interpret, and understand the world, while at times provoking new questions. The brand system is built around the idea of the frame as both a tool and a possibility. Structured typography, modular layouts, and window-like compositions visualize moments of pause, reflection, and reinterpretation. Beyond simply delivering content, Reframe functions as a conceptual interface. It invites readers to step back, shift perspective, and reconstruct their understanding of the world. Within the square cut-out on the book cover, anything can exist.