Look Outside Yourself
Branding / Editorial / UXUI
Spring 2024

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Figma

Look Outside Yourself is a lecture branding project designed under the assumption that painter Kim Bohie would give a talk at MICA. The project includes a promotional poster, a mobile page, and an artist introduction booklet. Residing on the beautiful island of Jeju, she draws inspiration from nature and expresses everyday life through a fusion of Western and Korean painting styles. The design was crafted to align with her organic and lyrical artistry. The script typeface used in the heading represents her gentle sensibility, while a highly legible sans-serif was chosen for the body text. The primary color palette was derived from the blues of the sea and sky, frequently seen in her paintings.

Branding / Motion /Archive Info

Branding
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Motion
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Archive

Info